
Our Team
Jak Ziets (CEO)
As a highly accomplished 19-year-old professional surfer with global aspirations, I've built a strong online presence as a digital content creator, achieving over 3.5 million Instagram views and 250K+ weekly YouTube views, while also serving as a brand ambassador for major sponsors like AVVA, Sun Bum, and Channel Islands. My entrepreneurial drive extends to dropshipping, where I've gained solid experience in building websites and selling online, complemented by diverse skills from modeling, collaborative teamwork, and two years as a private chef intern, all contributing to strong presentation and organizational abilities. Beyond my professional pursuits, I'm committed to community by mentoring young surfers and am currently pursuing an Accounting & Marketing degree at Santa Barbara City College.
Roark Norton (COO)
As a 20-year-old, I am a skilled travel photographer, videographer, and digital media strategist, with proven experience working alongside top athletes such as Tyreek Hill, Kai Lenny, Ridge Lenny, and Jaxson Dart. I am an expert in content creation, social media management, and audience growth across platforms like Snapchat, Instagram, TikTok, and YouTube, demonstrated by achieving over 17.5 million interactions in under three months for Santa Barbara High School Football. My strong background also includes analytics, podcast editing, and securing brand partnerships, all focused on impactful storytelling and building a powerful digital presence.